The audience of the campaign is made up of small business owners and small organizations that already use Microsoft Office and the objective was to to increase awareness of and/or sign-ups for Office Live.

Small business owners often have problems managing the everyday schedule, workflow and even space. My intention was to present Office Live’s best solution for these problems: that fact that you can manage your companies schedule and workflow and access your documents from anywhere.

I created a cluttered executive office where there is only one desk for two managers. This situation emphasizes the advantage of using Office Live’s solutions: the independence from space.

With Office Live you can create online workspaces for every project and share it with your co-workers and work on them together.
I used a tagline with double meaning, which connects the cluttered workspace shown in the ad with Office Live’s solution:

"A better way to share your workspace."

I also wanted to remind the audience that Office Live is an extension of Mircrosoft’s Office suite, which they know and trust: I created a typical executive office workspace with planners and smartphones on the table and I placed a Microsoft Outlook logo next to the second tagline:

Create online workspaces for each of your projects.
Upload, manage and share your documents from anywhere.
Create your workspace now. Sign up at officelive.com

So this whole composition is a reference to
Microsoft Outlook and especially it’s online alternative: Office Live.

I also created references to Microsoft Word, Powerpoint and Excel.
Browse my photostream to see them.

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I edited the following
Good video!Office Office – Episode 108

Musadi Lal’s son is planning to go to the USA for higher studies. The father-son duo visit the US Embassy to apply for the latter’s visa. At the embassy, the duo is met by Shukla ji who offers to speed up the process of application in lieu of a small commission. This event marks the beginning of a long ordeal for the duo which has come all the way from Kanpur for the Visa. Will Musadi’s son Bobby eventually get the Visa? – Watch this rib-tickling episode of ‘Office Office’ to find out! A show with a difference. In a nutshell ek dilchasp, rip-roaring, rib tickling comedy rather, satire on the everyday trials of the common man and our rather handicapped system. The conniving, cutthroat and lackadaisical attitude of our system is represented in an extremely humorous manner. The system is represented by a group of actors who are constantly highlighting the pathetic mindset of our junior level officers. They say, power corrupts and absolute power corrupts absolutely. Pankaj Kapoor, leaves no stone unturned in his portrayal of the system beaten man. The very obvious strength of this show is its pathos driven satire. Well crafted by the writers and effectively portrayed by the actors, this show is one of its kinds.
Video Rating: 5 / 5

Do you find what you need? Look here!

Wonderful the office show:

Office @ Emo’s



Andrew Huff
The Metro’s 25th anniversary show @ Emo’s 3/14/07